With the ubiquity of the mobile internet, Generation Z has emerged as a dominant consumer segment in the e-commerce market. However, the inability to physically examine products necessitates a heavy reliance on vendor-provided product information for decision-making. This reliance is particularly pronounced for consumers in offshore regions like Kinmen, where extended delivery times and elevated return costs may result in distinct sensitivities regarding information quality compared to main island consumers. This study investigates how various dimensions of product information quality influence the online purchase intention of Gen Z consumers in Kinmen. Adopting a qualitative approach, data were collected through semi-structured in-depth interviews with Gen Z consumers in Kinmen possessing online shopping experience. The research focuses on the dimensions of product information quality to analyze the psychological mechanisms and decision-making considerations underlying the information interpretation process during online purchases.

Authors:
Wei Hsiang Su, National Quemoy University, Taiwan
Kai Hsiang Chang, National Quemoy University, Taiwan
Chih Yun Hao, National Quemoy University, Taiwan

About the Presenter(s)
Mr. Su Wei Hsiang is currently a master’s student in the Department of Business Administration at National Quemoy University, Taiwan.

See this presentation on the full schedule – Sunday Schedule

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