Presentation Schedule
How Netflix Is not Creating a Common European Culture: A Study on Video Platforms in Ten Countries (93235)
Session Chair: Barbara Dobretsberger
Thursday, 15 May 2025 13:40
Session: Session 3
Room: Room 703 (7F)
Presentation Type: Oral Presentation
“How Netflix is creating a common European culture”, The Economist emphatically titled on March 31, 2021. In this respect, we will provide first-hand data on VOD movies and Tv-series, collected in ten countries in the context of the Horizon 2020 project EUMEPLAT- European Media Platforms: Assessing Positive and Negative Externalities for European Culture: Belgium, Bulgaria, Czech Republic, Germany, Greece, Italy, Portugal, Spain, Sweden, and Türkiye. Data have been collected between November 2021 and February 2022, in the three major VOD platforms in each country. To what degree the use of common platforms – such as Netflix, Amazon Prime, or HBO in the East - is making the Europeans more European, in fact, is still to be understood. To start with, the offer of the VODs significantly varies from country to country: the Netflix catalogue, for instance, contains more than 5,000 titles in Romania, around 4,400 in Belgium, and only 3,800 in Spain and Sweden [Iordache 2021: 7]. Such tendency is plainly in line with the huge disparities in Netflix libraries in different areas of the world [Lobato 2018: 245], while also remanding us that globalization is not all about homogenization, for it also produces new stratifications, even of unexpected kind. Based on our data, we will put into focus the following aspects: (1) the impact of geo-blocking strategies; (2) the hegemony of US contents; (3) and the stratifications internal to the European media landscape.
Authors:
Andrea Miconi, IULM University, Italy
About the Presenter(s)
Professor andrea miconi is a University Associate Professor/Senior Lecturer at IULM University in Italy
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