Animated films, as an important film genre and a unique form within the film industry, have production processes that align with the core spirit of film industry aesthetics and the perspective of technical aesthetics. However, the scripts of domestic animated films originate from folk literature, and are imbued with a strong national flavor, Confucian cultural concepts, and Chinese philosophical ideas, giving them unique characteristics in aesthetic representation.The media nature of animation endows it with the advantage of objectively externalizing in the transformation of traditional cultural images, thus maximizing the satisfaction of the audience's aesthetic and psychological needs. With the support of technology, animated films can achieve the deconstruction and reconstruction of traditional culture in terms of comedicization, popularity, and reflectiveness.In an era where digital technology is constantly blurring the boundaries between animation and film media, Chinese animated films have developed an aesthetic style that combines commercialization and Chinese characteristics.

Authors:
Dong Li Ma, Sichuan University, China

About the Presenter(s)
Ma Dongli, female. I am a PhD candidate from Sichuan University, majoring in arts and media. I graduated from Chengdu University of Technology, majoring in Communication and cultural communication.

See this presentation on the full schedule – Thursday Schedule

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