The objective of this study is to examine the inclination to acquire an apartment in order to gain a more comprehensive understanding of the current state of the real estate market in a bustling city such as Ho Chi Minh City, Vietnam. The theory of planned behavior (TPB) is expanded to identify eight constructs, and eight hypotheses are formulated. A survey was administered to individuals purchasing apartments, resulting in a total of 517 replies. These responses were then analyzed using the structural equation model (SEM) described in Bloemer and Kasper's (1995) study. Hence, this analysis was conducted to confirm the hypotheses put forth in the study. The study's findings indicated that subjective norms and perceived behavioral control are the two most important determinants after attitude toward behavior (ATB). Furthermore, the presence of project facilities, location, environmental issues, as well as pricing and credit aspects, have positive impacts on the attitude towards behavior (ATB) and indirectly influence behavioral intention through ATB. However, there is no substantial correlation between physical quality and ATB. Therefore, ATB plays a crucial role in increasing the consumer's intention to buy an apartment at this particular stage. The study's conclusions have significant ramifications for the government and real estate developers in order to fulfill consumer needs. In addition, practical initiatives might improve the real estate sector's sustainability and competitiveness in Vietnam.

Authors:
Diep Nguyen Ngoc, Duy Tan University, Vietnam
Han Pham Dinh, Duy Tan University, Vietnam
Giang Ha Hai, Duy Tan University, Vietnam

About the Presenter(s)
Diep Ngoc Nguyen is a researcher working at the Institute of Theoretical and Applied Research, Duy Tan University, Vietnam

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