Corporate social responsibility (CSR) has become a mainstream topic within industrial-organizational psychology and micro-organizational behavior. However, comparatively few empirical studies examine the influence of CSR on internal stakeholders, such as employees. Employees constitute an important stakeholder group pertinent to any discussion of the antecedents and consequences of CSR, especially in emerging economies such as the Chinese market where organizations have just begun to recognize the benefits that investment in CSR may bring. Therefore, we seek to highlight the psychological process underlying internal CSR and employee voice behaviors by integrating the social identity theory to explain how internal CSR influences employee voice behaviors. This study aims to test whether internal corporate social responsibility (CSR) influences employee voice behaviors via the mediating mechanism of organizational commitment.

We collected 229 front-line service employees across 41 service organizations in Taiwan and examined a bootstrapping-based mediation test using the PROCESS macro. Before conducting the analysis, we run a confirmatory factor analysis (CFA) to assess the convergent and discriminant validity of our measures. The results show that internal CSR was positively related to organizational commitment. Further, the results also indicate that organizational commitment mediates the relationship between internal CSR and employee voice behavior. This study might also contribute to the literature by focusing on Taiwan rather than a developed Western economy as employed in related work. This point shows a clear need for more cross-cultural studies on CSR. These findings contribute to academic fields and practical applications.

Authors:
Yu-Fang Yen, National Quemoy University, Taiwan
Hsing-Kuo Wang, National Quemoy University, Taiwan

About the Presenter(s)
Professor Yu-Fang Yen is a University Professor/Principal Lecturer at National Quemoy University in Taiwan

See this presentation on the full schedule – Saturday Schedule

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