South Korean dramas have seen a strong rise in popularity on OTT platforms in recent years. However, in contrast to the resurgence of the Indian and Japanese film markets post-COVID-19 pandemic, South Korean cinema has faced a box office downturn. This indicates significant shifts in the factors influencing the popularity of South Korean films, prompting exploration into the distinctive characteristics of the most popular national cinema. One of the main features is the diverse style of heroic films, which are highly favored in South Korea. This study examines the top 10 highest-grossing South Korean films through the lens of humanistic values and the theory of subjectivity in public discourse. The analysis reveals that most popular South Korean films showcase a strong emphasis on various styles of heroism, offering insights into how South Koreans define and perceive themselves. The texts demonstrate a strong atmosphere of pragmatism, exploring the nation's historical trajectory and showcasing themes of anti-Japanese-colonialism, anti-dictatorship, anti-gangs, and resistance against oppressive conglomerates, portraying the enduring struggle of South Koreans for freedom. The texts portray a resilient national character, featuring historical figures resisting Japanese occupation, brave police officers, and ordinary individuals facing challenges in realistic or fantastical settings. There's a strong emphasis on heroism, unity, and patriotism, highlighting the inherent human worth in maintaining dignity and subjectivity in the face of challenges. The central theme of heroic figures transcends various genres, with a bold level of realism and taboo-breaking themes, placing South Korean cinema at the forefront in Asia.

Authors:
Ying-Ying Chen, National United University, Taiwan

About the Presenter(s)
Professor Ying-Ying Chen is a University Assistant Professor/Lecturer at National United University in Taiwan

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